How to Apply

Would you like to apply for an investment from Lord Sugar and Amsvest Ltd?

To apply, simply fill out the form below and tell us a little bit about yourself and your business. We are able to provide business investments ranging from £100,000 to £500,000.
Before applying please make sure that your business meets our business criteria.
Complete the application form below and then submit it to us.

Tell us about yourself

Your personal details will be kept private. View privacy policy >

Tell us about your business / idea

Tell us about your experience

We are unable to sign Non-Disclosure Agreements due to the wide range of business opportunities that we see, however your submission will be 100% confidential and we will not share it with any third parties. A non-detailed outline description of the product/service will be good enough.
If we are interested in your proposal, we will contact you. Unfortunately, we are unable to reply to unsuccessful applications. If you don’t hear from us within 14 days, you can assume we are not interested at this time.

Whether you’ve already started your own company or you’ve got a great business proposition and the expertise to make it work, we want to hear from you.