Amsvest Ltd
Looking for investors

Are you looking for an investor to help fund your business?

Apply for Investment

Who are we?

Owned by Lord Sugar, Amsvest Ltd offer investments for inspirational business ideas. We can provide funding, support, and everything else you need to make your business a success. Watch the video below to hear more from Lord Sugar himself.

Far more than just funding

Our professional team, headed by Lord Sugar, can offer you far more than just funding, we will initially take responsibility for all the support functions of the business including:
business funding


We can assist with payroll management, PAYE / NI, and preparation of the company’s accounts, freeing you up to concentrate on running the business.
startup funding

Human Resources

We will manage your business’s HR department and oversee all related activities, such as employee benefits and resolving disputes.
grow your business

IT & Technology

Your company needs to be connected to succeed – Amsvest will ensure that you have the technology and support you require.

Some of the companies we've helped grow

Aventom Logo

Reinventing beauty accessories
HRS Logo

Science Recruitment Specialists
Dr Leah Logo

UK's most innovative and trusted cosmetic clinics
Hernshead Recruitment Logo

Technology & Engineering recruitment specialists
Siteform Logo

Nationwide flooring contractor
Harper Fox Logo

UK / International engineering & manufacturing recruitment specialists
The Label Lady Logo

Fun and chic easy to apply labels
Trade Mark Wizards Logo
Experts in all aspects of brand protection including trade marks, designs, copyright, domain names and cyber law.
Bronx Boxing Club Logo

Bronx Boxing Club

We are looking to invest in UK businesses that either sell/manufacture a product, or offer a niche service, and we are happy to invest in start-up businesses.

How Will Lord Sugar’s Investment Help to Grow Your Business?

“Amsvest offer mentoring to young entrepreneurs, and with my own business contacts, I can open doors to potential customers. If we choose to fund your startup, you’ll receive a huge amount of exposure, plus access to my audience of more than 5 million people on social media. In addition to the investment itself, we’ll also help you to take care of administrative tasks like payroll and HR, allowing you to focus your energy on growing your business.”

Our Criteria for Investing


Your business must be based in the United Kingdom.

Products & Services

You must sell / manufacture a product or offer a specific service.

How Much?

We may offer an investment of between £100,000 and £500,000.

Startup Funding

We are happy to invest in start-up businesses that need help to succeed.

Whether you’ve already started your own company or you’ve got a great business proposition and the expertise to make it work, we want to hear from you.

Apply for Investment