About Amsvest | Private Investors

Amsvest is the privately-owned investment vehicle of Lord Alan Sugar. We seek to invest in UK businesses that either sell / manufacture a product or offer a specific service. We are happy to invest in start-up businesses and provide support and guidance for young entrepreneurs.

Our expert team, headed by Lord Sugar himself, can offer far more than just funding for the businesses we invest in. When we invest in a company, we assume responsibility for all of its support functions, including:
  • Finance (payroll, PAYE / NI, preparation of accounts)
  • Human Resources
  • IT
This gives you more time and energy to focus on what really matters: growing your business and striving towards ever-greater success.
Lord Sugar
Lord Sugar
“Amsvest gives young people the chance to start their own businesses and really change their lives. I’m looking to invest in a wide range of different businesses, so if you’re prepared to work hard and take your business to the next level, apply for an Amsvest investment today.”

Lord Sugar
The companies that we invest in benefit from increased exposure and access to Lord Sugar’s 5 million strong online following. We also provide expert mentoring to help you stay on the path to success.

Some of our successful investments

Here are some of the companies that have already benefited from Lord Sugar’s investment.
Tropic Logo

Natural and cruelty-free skincare
Aventom Logo

Reinventing beauty accessories
HRS Logo

Science Recruitment Specialists
Dr Leah Logo

UK's most innovative and trusted cosmetic clinics
Climb Online Logo

Digital Marketing Agency
Sweets in the City Logo

Sweet gifts for every occasion
Sainmarie Logo

Designer swimwear, apparel and partywear
Hernshead Recruitment Logo

Technology & Engineering recruitment specialists
Siteform Logo

Nationwide flooring contractor
Harper Fox Logo

UK / International engineering & manufacturing recruitment specialists
The Label Lady Logo

Fun and chic easy to apply labels
Tresor Logo

Independent British jewellery brand that isn't afraid to stand out
Trade Mark Wizards Logo
Experts in all aspects of brand protection including trade marks, designs, copyright, domain names and cyber law.

Whether you’ve already started your own company or you’ve got a great business proposition and the expertise to make it work, we want to hear from you.

Apply for Investment