About Amsvest | Private Investors

Amsvest is the privately-owned investment vehicle of Lord Alan Sugar. We seek to invest in UK businesses that either sell / manufacture a product or offer a specific service. We are happy to invest in start-up businesses and provide support and guidance for young entrepreneurs.

Our expert team, headed by Lord Sugar himself, can offer far more than just funding for the businesses we invest in. When we invest in a company, we assume responsibility for all of its support functions, including:
  • Finance (payroll, PAYE / NI, preparation of accounts)
  • Human Resources
  • IT
This gives you more time and energy to focus on what really matters: growing your business and striving towards ever-greater success.
Lord Sugar
Lord Sugar
“Amsvest gives young people the chance to start their own businesses and really change their lives. I’m looking to invest in a wide range of different businesses, so if you’re prepared to work hard and take your business to the next level, apply for an Amsvest investment today.”

Lord Sugar
The companies that we invest in benefit from increased exposure and access to Lord Sugar’s 5 million strong online following. We also provide expert mentoring to help you stay on the path to success.

Some of our successful investments

Here are some of the companies that have already benefited from Lord Sugar’s investment.

Natural and cruelty-free skincare

Reinventing beauty accessories

Science recruitment specialists
Dr Leah Logo

Innovative, trusted cosmetic clinics

Digital marketing agency

Sweet gifts for every occasion

IT / infrastructure recruitment specialists

Handmade cakes and chocolates

Whether you’ve already started your own company or you’ve got a great business proposition and the expertise to make it work, we want to hear from you.

Apply for Investment